About afijjio


Afijjio was created by Doyin Amao and represents a 'collective'. Inspired by her hometown in Oyo State, Nigeria. Doyin is a seasoned retail expert and has founded brands like OAMA, The Cove Advisory, Azohra and more.

the problem we solve

Increasing Accessibility

Afijjio aims to address is the lack of representation and accessibility of Made in Africa fashion and lifestyle products in the global market. This gap was identified through a combination of market research, observation of consumer trends, and personal experiences.

our mission

Bridging the Gap

To celebrate and promote African creativity and craftsmanship by curating a diverse collection of fashion and lifestyle products sourced from a rich tapestry of African brands, each telling a unique story through its designs and materials. Afijjio aims to bridge the gap between African brands and the global market, fostering connections, cultural exchange, and empowerment within both local and global communities.